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Pixelkiller

Venture studio · United Kingdom

From pixelsto production.

Pixelkiller is the venture studio of Pedro Martins. Twenty years building for screens — Flash, games, AAA launches — now pointed at the industries that make things, with AI in the loop.

See the venturesGet in touch

Particle field · WebGL2 · 48k points

  1. 01 Pixels
  2. 02 Mark
  3. 03 Part
  4. 04 Network
02 / ThesisWhy a developer

Developers are the new founders of old industries.

  1. 01

    AI collapsed the cost of building. One developer with agents now covers the ground of a whole team.

  2. 02

    The bottleneck moved to the floor: real machines, real data, real operators.

  3. 03

    So we go where the work is, and build software that earns its place beside the machine.

03 / VenturesPortfolio

Companies under the Pixelkiller umbrella

Venture 01 · Manufacturing

Undrd Control

Live fleet control for CNC production.

See every CNC machine in every plant as it runs, and let an edge agent correct tool wear before it becomes scrap. Retrofitted onto the controllers factories already own.

  • Computer vision
  • Edge agent
  • Closed-loop correction
  • Fleet dashboard

Works with controllers from GSK, Fanuc, Siemens, Heidenhain, Fagor, Mitsubishi Electric, Haas, Mazak, Okuma

undrd.app (opens in a new tab)
Fleet overviewLiveIllustrative
Fleet yield99.2%
Parts today4812
Machines online10 / 12
Open alerts1
  • Plant A5 machines · Nominal99.6%
  • Plant B4 machines · Warning97.8%
  • Plant C3 machines · Nominal99.4%
  1. Lathe 07 · late, last heard 40 s ago
  2. Lathe 07 · back online
  3. Lathe 03 · correction −0.013 mm on T02

Open slot

Your industry

Running a process on clipboards and spreadsheets? Bring the problem. We bring the stack.

Pitch a problem
04 / MethodFive habits from twenty years of shipping

How a developer builds companies

  1. 01

    Prototype before pitch

    A working demo on a real machine beats a slide deck. We build first, then talk.

  2. 02

    Retrofit, don’t replace

    Meet an industry where it is: its controllers, its networks, its people.

  3. 03

    Own the whole loop

    Model, edge device, backend, dashboard, website. One builder holds the full system, so nothing gets lost between teams.

  4. 04

    Agents in the workflow

    AI agents write, test, review and translate alongside us, so a small studio ships like a big one.

  5. 05

    Measure, then correct

    Like the agent on the lathe: measure the result, correct the offset, before the drift becomes scrap.

05 / AIIndustry 3.0 → 4.0

From rules to learning

Most inspection still runs on thresholds someone tuned by hand. The next decade belongs to systems that learn from the parts a plant actually makes, and correct before the scrap.

Rules · discreteLearning · continuous

Industry 3.0 · Rules

  • Hand-tuned thresholds
  • Inspection at the end of the line
  • Shift sheets and paper
  • Machines as islands

Industry 4.0 · Learning

  • Models trained on your own parts
  • Correction in process, before scrap
  • A live fleet view
  • Machines report, agents correct
agents.log · how a venture gets builtIllustrative workflow
  1. › planslice the venture into shippable partsdone
  2. › codeimplement the connector for a new controllerdone
  3. › reviewflag issues in the correction clampdone
  4. › testgenerate cases from real cycle logsdone
  5. › translatesite and dashboard, EN → PTdone
  6. › humandecide, and ship to the floorawaiting
06 / Story2004 → Now

Shipping pixels since 2004

  1. 2004Flash e-learning contentNovabase
  2. 2007Dynamic Flash websitesPkage Design
  3. 2010Digital campaignsHavas Worldwide (Euro RSCG), Leo Burnett
  4. 2013Interactive kiosks and queue systemsMobbit Systems
  5. 2014Nutri Ventures gameThe Hotel
  6. 2015HTML5 casino games in Pixi.js and WebGLGamesys
  7. 2018Tools and marketing sites for AAA games: Final Fantasy VII, Life is Strange, Forspoken, OutridersSquare Enix
  8. NowFounderPixelkiller and Undrd Control
07 / ContactPedro Sousa Martins

Got an industry still running on clipboards?

Let’s rewire it.

contact@pixelkiller.net